Craig headshot

Craig B. DeLano

Expert in Strategic Effectiveness

Leading high-growth companies to profitable growth with organizational systems, discipline and flexibility

Deep skills and expertise in

Strategy through Execution

Restructuring and Turnarounds

  • An innovative and passionate leader, bringing proven expertise and creative solutions to complex strategy and execution issues.
  • Entrepreneurial passion combined with strong process orientation and discipline, thriving on helping high-growth companies grow profitably.
  • Highly analytical, with strong communication, management discipline and people development skills. 

Key Skills and Expertise

  • Strategy & Execution: Positioning high-growth companies for flexibility and profitable  growth (including organization, systems, processes, infrastructure).
  • Analytics & Modeling: Using data and analytics to make more informed decisions, and quickly providing “flash” reporting of essential data.
  • Planning: Strategic Planning, Financial Planning & Budgeting, Supply Chain Planning, Turnaround Prioritization & Planning, Initiative Structuring and Planning, etc.
  • Thought Leadership: Published and quoted in numerous magazines on organizational effectiveness,  supply chain and information technology topics.

Known For

  • Being a decisive and high-energy communicator with an innate sense of urgency.
  • Collaborating with all involved stakeholders to ensure transparency and quality of results.
  • Personal authenticity and integrity.
Adding Value
    • BSIE in Industrial Engineering from Purdue University.
    • Certified Public Accountant.
    • Accustomed to working in a global environment, including expat assignments in Taiwan and Thailand.
    • Published and quoted in numerous magazines on supply chain and information technology topics.
    • Served as Deputy CRO for a leading off-airport car rental business
    • Served as Financial Advisor for a healthcare products company considering a new acquisition
    • Served as Restructuring Advisor for a $300MM Dallas-based regional healthcare services provider
    • For a $1.3B Healthcare Services company, developed a management process that integrates effective management strategic planning, zero-based budgeting (“ZBB”), forecasting and operations reporting into a seamless, end-to-end continuous process.

    • For a $7B Healthcare Products company in the process of a global merger, developed a supply chain planning and forecasting strategy for the new combined entity.
    • For a private equity-owned healthcare services firm, led the effort to improve overall information systems effectiveness by creating standardized data definitions across systems, upgrading Finance and Accounting systems, designing and implementing a data warehouse and business intelligence capability, and defining an overall information systems vision and associated priorities and implementation plans.  Client Results page.
    • CFO for a start-up Oilfield Services company.  
    • For a global hospitality company, defined new billing approach and systems to enable improved billing efficiencies while addressing increasing complexities and customer requirements.

    • For a start-up financial services company, developed an IT strategy to enable business goals and implemented IT infrastructure and service management processes.

    • Led Customer Value and Proposal Effectiveness project:  Dell’s IT Outsourcing business was experiencing a decrease in win rates on proposals to customers.  Conducted comprehensive analysis on all aspects of the proposals and formulated / implemented new methods and processes for sustainable improvement.  Resulted in new understanding of customer values and doubling of pursuit win rates.
    • Defined Global Planning & Budgeting approach:  Developed new approach with standard processes, tools and definitions. Initially developed and implemented for Dell Services, following year implemented and for Dell Inc. strategic planning. Reduced annual cycle time over 50% with improved quality.
    • Developed Growth Strategy:

      Led development of Dell Services’ five-year growth strategy to achieve aspirational goals of doubling revenue in five years (5x industry growth rate). Collaborated with leaders of each customer segment, geography and service area to define strategic priorities, investment plans and annual revenue and margin goals, then facilitated integration with Dell Inc. plans.

    • Executive Director – Strategy: Appointed to direct development of the initial global services strategy for $8B division, after Dell’s acquisition of Perot Systems.
    • Perot Systems – Director, Business Consulting:  Overall leadership and accountability for the global Business Design and Operations Effectiveness practice.
    • President – Dabraad, Inc.:

      Created company from scratch.  Determined there was an unfulfilled niche in the decorative lawn & garden products category.  Founded a corporation, developed business strategy, prepared start-up budget / financial plans, and led product development process & launches.  Developed to $1MM in annual sales and sold company.

    • CIO for a start-up industry market exchange

    • For a manufacturer of precision machine tools, led the effort to restructure the company to restore profitability, after the worldwide demand for their products dropped by more than 50%.

    • For a consumer products company, developed a new supply chain strategy to position the company for expected rapid growth and improve service levels.  Client Results page.

    • Vice President – Supply Chain:  State Industrial Products, a $120MM international provider of specialty chemical and maintenance products.
    • For a “Top 10” worldwide client, appointed as QA Partner to oversee and ensure quality and success of the global roll-out of new systems and processes for global spare parts fulfillment.

    • Joint Venture creation: For a global joint venture created to manufacture and distribute forklift trucks, led the definition, design, development, implementation  and worldwide roll-out of systems and related processes for nearly all functions of the new company.
    • Andersen Consulting – Taipei: Selected as one of six U.S.-based managers to participate in an organized program to transfer skills to Andersen Consulting’s emerging Asia/ Pacific practice offices.
    • Winner of CompterWorld Smithsonian Award for innovative use of Artificial Intelligence in a manufacturing application.
    • For an Asian Beer Brewer and Distributor, reviewed  and critiqued physical distribution planning, scheduling, control and systems policies and procedures, as well as the costs of the existing physical distribution channels.  Formulated a physical distribution strategy (since implemented) to sustain a leading-edge logistics competitive position.

  • Director, MeadowLarkAdvisors, 2017 to Present.  Turnaround and Restructuring firm.  Restructuring and Financial Advisory engagements including healthcare services, healthcare products, hospitality, retail and oil-field services industries.

    Managing Director, Principia21, LLC, 2011 to Present.  Founded consulting firm focused on Operations Strategy and Performance Improvement.  Developed all intellectual property and lead all assignments.  Engagement industries include healthcare services, healthcare products, hospitality, consumer products and oil-field services.

    Executive Director, Strategy & Planning, Dell Inc., 2010 to 2011.  Directed the global services strategy including identifying strategic imperatives and key business goals for $8B division of Dell.  Guided competitive landscape analysis and thought leadership.  Improved annual budgeting & planning cycle by 50%  with higher quality, as measured by understanding and buy-in of performance targets.

    Director, Business Consulting, Dell Services, 2007 to 2010.  Overall accountability for the global Business Design and Operations Effectiveness practice. Directed consulting assignments, prepared and presented business development presentations and proposals, and contributed to the firm’s intellectual capital. 

    Founder and Managing Director, Dabraad Associates, 2002 to 2007. Initially developed Garden League® brand of lawn & garden products.  Then, transitioned to consulting firm helping companies execute business transitions, including merger & acquisition integrations, spin-offs, and meeting the requirements of rapid growth.

    Partner, Oliver Wyman, 1998 to 2002.  One of the world’s preeminent strategy consultancies, which at the time had approximately 1,500 consultants in 21 offices across four continents.  Personal engagements in software, computer hardware & service, transportation and  industrial equipment industries.

    Vice President, Supply Chain, State Industrial Products. 1996-1998.  Directed all supply chain management activities, including inventory and distribution management, sourcing, purchasing, and product data management. Improved service fill rates from 92% to 97% and simultaneously decreased finished goods inventory investment by 43%.

    Staff thru Associate Partner, Andersen Consulting (now Accenture).  1982 – 1996.  Progressed from Staff Associate to Associate Partner. Primary focus was in the Supply Chain Management, Distribution/ Logistics and Customer Service functions, and included extensive experience with Business Process Reengineering, Business and Technology Strategy Planning, as well as Systems Design and Implementation. Clients included several long-term relationships with clients in the Industrial Products as well as Consumer Products industries, throughout the U.S., Asia and Europe.